Star Trek was enjoying its second life as a syndicated phenomenon. Along with this new success in reruns, came a huge merchandising push aimed at kids who were too young to have seen the show the first time around.
Every holiday season, I - and many other kids of my generation - eagerly awaited the annual Christmas "Wishbook" catalogs from the major chain retailers. These catalogs were full of colorful photographs of all the new toys (and old favorites) that would be in stock for the season.
I can't even begin to tell you how many hours I spent pouring over those pages, dreaming of getting every single Mego Star Trek and Planet of the Apes action figure under the Christmas tree... not to mention the Enterprise bridge playset! (Never got that, sadly.)
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